Ford Philippines reported its best-ever March performance as retail sales rose 46 percent year-over-year to 2,746 units, driven by strong demand for the all-new Everest, EcoSport, Ranger and Explorer.
The March performance capped a record first-quarter for Ford in the Philippines with overall sales increasing 49 percent from the previous year to 7,876 units. Ford is the third best-selling automotive brand in the Philippines, and one of the fastest growing this year.
“Very healthy demand for our full line-up of Ford vehicles in the Philippines has continued throughout the first three months, particularly for our exciting choice of SUVs [sport utility vehicles]and Ranger pick-up,” said Lance Mosley, managing director of Ford Philippines.
“Our record first-quarter reflects the strong appeal of the Ford brand among Filipinos, and our continuing efforts to provide the best customer and ownership experience,” he added.
March sales were led by the all-new Everest that delivered retail sales of 1,151 units. The Everest is Ford’s best-selling nameplate this year, with quarterly sales now totaling 3,530 units.
The all-new Everest has transformed customer expectations with its blend of capability, exceptional ride quality, dynamic handling and host of advanced technologies that offer outstanding safety, connectivity and convenience.
The EcoSport compact SUV continued to lead its segment in the Philippines delivering March sales of 669 units and contributing to its first quarter total of 1,830 units. Built on Ford’s global B-segment platform, the EcoSport offers a great balance between the agility, affordability and fuel efficiency of a compact car with the flexibility, style and ride height of an SUV.
At the recent Manila International Auto Show (MIAS), Ford further expanded its SUV line-up with the introduction of the EcoSport Black Edition and Everest Titanium 2.2L 4×2 with Premium Package.
“We continue to expand our lineup of global Ford vehicles and connect with the many lifestyles and work requirements of our Filipino customers,” said Mosley.
The segment-defining Ranger pick-up truck delivered March sales of 694 units, helping boost its quarterly total to 1,771 units. Consumers continue to appreciate the unmatched versatility, capability and reliability of the Ranger’s “Built Ford Tough” credentials.
The premium Explorer SUV contributed sales of 99 units in March, with first quarter sales totaling 312 units.
The sporty Ford Fiesta, featuring the high-performance 1.0-liter EcoBoost engine, delivered sales of 67 units in March with overall first-quarter sales of 217 units.
The new Mustang recorded March sales of 27 units, driving up its first quarter total to 79 units. Equipped with either a V8 5.0-liter or EcoBoost 2.3-liter engine, the Mustang comes with world-class handling, more precise steering control and enhanced ride comfort.