Ford Philippines said its retail sales for the month of March jumped 34 percent from a year ago to 1,339 units, fueled by strong demand for its Ranger, Everest, Explorer, and Fiesta brands.
The company said its record-breaking performance in March boosted first-quarter sales to 3,692 units, up 38 percent from the same period last year.
“We continued to build on our momentum since the start of the year, allowing us to make further progress on our One Ford plan in the Philippines,” said Kay Hart, managing director of Ford Philippines.
“With our expanding lineup of global Ford vehicles in our showrooms, we are reaching out to more customers, which in turn is helping to widen our brand appeal in the market,” Hart added.
Leading the way was the all-new Ranger, which has been Ford’s best-selling nameplate in the Philippines for 14 consecutive months. March sales of the Ranger jumped 91 percent year-over-year to 564 units.
“The strong demand for the all-new Ranger continues to rise, which proves how much our customers admire the award-winning pick-up truck’s class-defining features and remarkable performance. We’re fully committed to respond to this demand by fulfilling all customer deliveries as quickly as possible,” said Hart.
Ford’s popular SUVs also contributed to the record sales in March. Sales of its Ford Explorer soared more than six-fold from the same month last year to 119 units, while the popular Ford Everest family SUV recorded deliveries of 319 units in March, up 14 percent from a year ago.
The new Ford Fiesta saw retail sales increase 45 percent to 247 units in March, driven by healthy demand for its 1.0L EcoBoost variant. Ford’s revolutionary EcoBoost engine technology helps the downsized 1.0L engine deliver the power and performance of a traditional 1.6L engine with fuel economy gains of up to 20 percent.
Following the launch of the all-new Ford EcoSport in the country on January 30, Ford Philippines started fulfilling customer deliveries on April 3.
“We share in the excitement of our customers with the deliveries of the all-new EcoSport. This fun-to-drive urban SUV will be the perfect companion of Filipinos as they go around the city and nearby provinces this summer break,” said Hart.
Ford also reaffirmed its plans to further expand its nationwide dealer network to 37 locations this year to help support the company’s continued growth and provide a world-class customer and ownership experience.