Ford Philippines on Wednesday said it posted a record 63 percent year-on-year increase in monthly retail sales to 2,010 vehicles in September.
The record month drove the third-quarter performance to hit a 71 percent rise in sales to a total of 5,700 vehicles.
Demand continued to show growth across the Ford lineup, including the all-new EcoSport, which registered its best monthly sales in September since it was launched in April.
“Our product-led transformation and the expanding Ford showrooms in the Philippines are giving customers even more ways to connect with the Ford brand and our segment-leading vehicles,” said Kay Hart, Ford Philippines managing director.
“The EcoSport is a great addition to our lineup, and nameplates like Ranger, Explorer, Everest and Fiesta are continuing to do very well this year,” she added.
The EcoSport compact urban SUV sold 699 units in September. It has become Ford’s second most popular car in the Philippines since it was launched in April, with current total retail sales hitting 3,380 units.
“The compact EcoSport is a right-sized vehicle that was developed with the market’s traffic and road conditions in mind. Combine this with its practical smart features and a very attractive price point, and it’s really creating its own space in the market,” explained Hart.
The Ranger pickup delivered monthly retail sales that rose 75 percent year-on-year to 767 units. The September performance capped an all-time record quarter for Ranger in the Philippines with sales that soared 84 percent to 2,224 units from the same quarter last year.
“We’re continuing to see strong sales across the full Ranger lineup, both automatic and manual transmissions, and across the country,” said Hart.
Ford’s popular Everest family SUV continues to be a hit, with September retail sales of 249 units, helping drive year-to-date sales that have increased more than 21 percent to 2,439 units.
The sporty Fiesta contributed to the record quarter with retail sales of 479 units. The Fiesta is available with either Ford’s global 1.5L TiVCT engine, or high-performance 1.0L EcoBoost engine that delivers the power and performance of a 1.6L petrol engine, while delivering class-leading fuel economy and emissions levels.
Sales of the mid-sized Explorer premium SUV jumped 66 percent in September to 78 units, capping a year-to-date performance with sales rising 17 percent to 858 units.
Ford’s year-to-date sales have risen 52 percent through the first three quarters to 14,564 units, putting the company on course for an unsurpassed record sales this year.
To support its fast-growing customer base in the Philippines, Ford is continuing with the expansion of its nationwide dealer network, which included the opening of Ford Baguio last week. New dealerships to open next month include the Ford Alabang and Ford Zamboanga dealerships.
“Our rapidly growing dealer network in the Philippines underscores our commitment to provide an unmatched customer and ownership experience,” said Hart.