Ford posts best April results, 82% rise on strength of Ranger, Explorer

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FORD Phils. last week announced it recorded its best April performance as it sold 1,101 vehicles. The result shows a 63-percent increase over the 677-unit tally during the same month last year.

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Ford said its year-to-date sales also spiked 82 percent with 3,786 units delivered compared to the 2,082 vehicles sold in the first four months of 2012. The company credited the rise to the strong performances of the all-new Ford Ranger and Explorer SUV.

Ford Phils. President Randy Krieger said that the full Ford lineup of cars, trucks and SUVs is “appealing to a wide range of customers.”

“And the recent launch of our range-topping Ranger Wildtrak and upgraded Explorer have really added to our momentum. Customers are appreciating the unmatched value that our Ford vehicles deliver—from the smart technology to our focus on fuel efficiency, quality and safety—which is supported by our ongoing commitment to provide the very best customer experience,” Krieger added.

Ford sold 413 units of the Ranger in April. The model’s total has reached 1,137 units, making it the company’s best-selling nameplate so far this year.

Sales of the Explorer grew 69 percent year-on-year to 123 units while those of the Ford Fiesta totaled to 203 in April.

“The Fiesta has been the best-selling hatchback in the Philippines for the last two years, and we expect the launch of the new Fiesta will help further drive its popularity and connect with even more new-to-Ford customers,” Krieger said.

The carmaker also reported that sales of the Ford Everest jumped 31 percent with 147 units moved in April while the all-new Ford Focus posted a 42-percent year-to-date increase with 348 units sold during the same month. There were also 14 Ford Mustangs delivered in April, bringing the model’s total to 217 units since its launch in the Philippines.

In a related development, Ford said it will be opening five new full sales and service outlets by June through dealerships in Naga, Bohol, Butuan, Ilocos Norte and Manila Bay. This expands the company’s network to 35 dealerships.

Ruben D. Manahan 4th

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