Ford Philippines announced on Monday that July retail sales of 1,705 units helped to drive its year-to-date sales 15 percent higher to 12,132 units, even though monthly sales were slightly behind last July’s sales of 1,723 units.
Ford’s overall July sales were driven by continued strength in demand for the popular Ranger and EcoSport.
“We’re pleased that our momentum continued through July as Filipinos show their confidence in the Ford brand and appreciation for the way our global Ford vehicles, particularly the Ranger and the EcoSport, are meeting their lifestyle and transportation needs,” Ford Philippines managing director Kay Hart said.
The Ranger has remained the country’s best-selling pickup truck this year, with July retail sales delivering 557 units and bringing its year-to-date performance up 24 percent to 4,884 units.
This month, Ford will unveil its new Ford Ranger. Featuring a new front end look, a stylish and functional new interior, and a host of safety technologies and smart features, the new Ranger builds upon a reputation of capability, innovation and comfort that has helped the Ranger to stand apart from traditional pickup trucks. Customer deliveries will start in September.
“The new Ford Ranger brings a whole new level of refinement and comfort to its segment without compromising on the rugged and tough capability that our Filipino customers expect. With our proud truck heritage and global expertise in the utility segment, we’ve made what is great even better,” said Hart.
The popular EcoSport achieved record sales in July with retail sales rising 59 percent to 833 units, delivering its best month ever since being launched in the Philippines last year. Year-to-date sales of the compact SUV now total 4,966 units.
The sporty Fiesta also contributed to the July performance with sales increasing 10 percent to 153 units, helping drive its year-to-date sales to 867 units. The high-performance 1.0L EcoBoost engine delivers the power and performance of a traditional 1.6L engine with fuel economy gains of up to 20 percent and was again accorded multiple awards at the recently held 2015 International Engine of the Year Awards in Germany, the company said.
Ford is also set to begin retail sales of its all-new Everest SUV in first week September.
This month, Ford will also celebrate the 20th anniversary and the re-opening of its Ford EDSA dealership – the first Ford dealership to open in the country two decades ago. Ford said the company is on track with its dealership network expansion plan to open 40 locations by year-end.