FORD STARTS 2013 EDITION OF DRIVING SKILLS PROGRAM

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FORD Phils. recently started the sixth year of the Driving Skills for Life (DSFL) program, which it said is a continuation of its commitment to promote safe and smart driving practices in the Philippines.

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Together with some of its dealers, Ford said it is conducting a series of DSFL seminars this year for more than 500 drivers. The training program, which is free of charge, focuses on safe, smart and fuel-efficient driving skills, as well as on providing handy tips regarding vehicle maintenance.

Ford said DSFL includes classroom training and practical learning to help educate drivers of all ages on safe practices. The program has been customized for the Philippines to reflect the local driving environment and road conditions.

Ford noted it has conducted road-safety initiatives in the Philippines since 2005, with more than 20,000 drivers having participated in the various programs.

“As a leading automotive brand, we see it as our responsibility to help raise awareness about safe driving and encourage drivers to practice safe and smart driving,” said Ford Phils. Managing Director Kay Hart. “Our Driving Skills for Life program is an engaging and effective way to get the safety message across and deliver on this responsibility.”

Ford’s DSFL partner in the Philippines, the Tuason Racing School, is continuing to lead the DSFL seminars this year. The seminars will be held in Ford dealerships in Alabang, Commonwealth, Global City, Libis, Makati, Manila and Manila Bay, as well as in Batangas, Cavite and Pampanga.

As part of the DSFL campaign this year, Ford said it has also launched an online component called I Pledge to Drive Safe, which encourages participants to make a “pledge” for road safety and to share it with their family and friends on their social media networks. Participants are urged to take the online pledge that will require users to practice at least one of the 10 safe-driving techniques listed. Once they have chosen a pledge, participants are invited to send an e-card to a friend or family member on Facebook.

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