FORD STARTS 7TH YEAR OF ROAD SAFETY PROGRAM

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FORD Phils. announced it is starting the seventh edition of the annual Ford Driving Skills for Life (DSFL) global program, which teaches drivers the necessary skills that come on top of lessons taught in standard driver education programs.

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Ford said it conducted a survey regarding the driving habits of Filipinos, and results show that while 96 percent of people surveyed considered themselves safe drivers, 40 percent of the respondents admitted to engaging in a number of dangerous driving behaviors such as sending SMS, eating and drinking, and talking on phones while driving. The DSFL program will address these behaviors and other factors that increase the risk of an accident while driving.

“We take road safety very seriously and we make it our responsibility to reach out to more people and inform them about the advantages of having the right driving skills to be safe on the road,” said Ford Phils. Assistant Vice President for Communications Joseph Ayllon.

Ford said DSFL is free of charge and provides participants with tips on fuel-efficient driving, vehicle maintenance and road safety initiatives through classroom training, interactive sessions and test drives. Together with Tuason Racing School, Ford said it is providing a more interactive atmosphere where the audience will get the chance to ask questions and clarify perceptions about driving.

DSFL seminars are set to be held at various Ford dealerships around Metro Manila and key provinces. Seminars will also be held at select colleges and universities.

For more information, log on to www.ford.com.ph.

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