FORD Phils. announced a new interactive pre-launch campaign for the all-new Ford EcoSport, which will debut in the Philippines early this year.
The campaign, called EcoSport Urban Discoveries, is designed to bring out the city adventurer in every Filipino consumer by inviting them to share their favorite urban discoveries around Metro Manila and how the EcoSport could make it easier to get there, according to Ford.
In the EcoSport Urban Discoveries, which runs until January 30, participants are asked to submit their favorite city discoveries and share it with their friends and family through the EcoSport Urban Discoveries website. Six finalists will be selected and one will win a 60-day urban adventure using the EcoSport.
To join, participants must register at www.ecosportdiscover.com.ph. They must be at least 18-years-old, a resident of the Philippines, and has a valid driver’s license.
They must provide a short description of their chosen location. Each of them may submit up to four entries only.
Ford said all entries will be judged by a panel of Ford representatives, who will consider overall appeal of the discovery, creativity, and popularity based on number of “Likes” the entries have received. The grand prize winner will be announced on the opening day of the Manila International Auto Show, to be held on April 3.
“The Philippines is home to many unique and undiscovered spots that many have yet to see,” said Ford Phils. Vice President for Marketing and Sales Minnie Valencia-Bustamante. “With the launch of the all-new Ford EcoSport, we invite our customers to join us in finding these urban discoveries around the city with this one-of-a-kind urban SUV.”
Ford said the EcoSport brings an entirely new offering to the SUV segment as it features best-in-class design, an array of smart technologies and remarkable fuel economy.