FORD Phils. has announced an interactive pre-launch campaign for the updated Ford Fiesta. Called “24 Hour Fiesta Project,” the promo is designed to engage young and connected Filipinos by matching their personalities, lifestyles and tastes with the Fiesta.
Ford said the updated Fiesta will arrive in its showrooms in August.
The promo, to be held over a six-week period until August 5, asks participants to pick a Fiesta profile that matches their personality and the time of a day that best reflects their lifestyle. They will then share their profile with friends on Facebook, Twitter and Instagram to qualify to win a 24-hour Fiesta experience.
To join, Ford said participants must “like” the Fiesta Facebook fan page (www.facebook.com/FordFiesta) and take the 24-Hour Fiesta Quiz. They earn points by sharing their Fiesta Profile with friends. Points are earned by posting their Fiesta Profile using the campaign hashtag #24HRFIESTA, as well as by taking the weekly polls on the fan page. The more the participants share, the more they increase their score and chances of becoming a finalist.
A participant from each Fiesta Profile—or eight winners—will be announced on August 20. The winners, along with two of their friends, will get to experience the updated Fiesta in a 24-hour itinerary that will be based on their Fiesta Profile.