Ford ties up with filmmakers to promote EcoBoost line of engines
For years, modern society has placed a paramount on size.
World records abound on the tallest building, the longest bridge or the largest shopping mall. Even with our own bodies, judgements on beauty and attractiveness are (often unfairly) made based on how big certain body parts are, such as breasts for women and muscles for men. In fact, the size of a man’s genitals continues to be a (ridiculous) basis for masculinity and male dominance.
Carmakers, too, have long been pushing this notion of “bigger is better.” What is the most powerful car in the world? Which has the highest top speed? Indeed, the adage “There’s no substitute for cubes” – where cars are judged based on which has the largest engine size – served as a key selling point among American carmakers from the 1950s to the 1970s, when you could walk into a showroom in the United States and buy a family sedan with a 7.4-liter V8 engine.
But with tightening rules on vehicle emissions and engine efficiency, carmakers today have turned to making smaller engines, using turbochargers and superchargers to make up for power lost from lesser cubic inches. Ford is set to prove this in their “Small but Mighty” film series, where they collaborated with five filmmakers to promote their EcoBoost engine line.
Door-smashing arms and 8-year-old soccer prodigies
The short films, which are up to one-and-a-half minutes long and can be watched on Ford Asia Pacific’s YouTube account, all have the same core theme: Big power from small packages.
Some are fairly simple. Australian independent filmmaker Ellenor Argyropoulos shows how a siblings’ dare with small chili peppers sends one into an almost-psychedelic trance. Meanwhile, American filmmaker Ricky Rojas uses a tiny paper rowboat as a symbolic plot device for a grand adventure.
However, some of the films enter the realm of the fantastic. Daniel Brothers and Lauren Schad of Long Way Home Films put together vignettes, which include schoolgirls who put a truck loader to shame. South Korean director Jude Chun likewise portrays the story of an eight-year-old soccer player, about half as tall as his rival players, with sensational talent on the field. Perhaps most incredible is award-winning American filmmaker Andy Kelemen’s story of a man with superhuman-strength arms who finally finds purpose in his world.
The films can be viewed through http://ford.to/smallbutmighty.
The Ford EcoBoost line
The company said the films were based on the philosophy of their small, turbocharged EcoBoost engines, which has won numerous awards for offering lower fuel consumption and emissions while offering equal-to-more power than larger, naturally-aspirated engines.
Introduced in 2009, the company said they have sold five million EcoBoost-equipped models worldwide and they intend to offer the engines in 20 vehicles in the Asia-Pacific region by the end of 2015.
In the Philippines, Ford offers seven EcoBoost models: Escape – 1.6-liter, 16-valve inline-4, producing 178 horsepower and 249 Newton-meters of torque and 2.0-liter, 16-valve inline-4, producing 240 hp and 366 Nm of torque; Expedition – 3.5-liter, 24-valve, twin-turbocharged V6, producing 365 horsepower and 569 Nm of torque; Explorer – 2.0-liter, 16-valve inline-4, producing 240 horsepower and 366 Nm of torque; Explorer Sport – 3.5-liter, 24-valve, twin-turbocharged V6, producing 365 horsepower and 475 Nm of torque; Fiesta – 1.0-liter, 12-valve inline-3, producing 125 horsepower and 170 Nm of torque; Focus – 1.5-liter, 16-valve inline-4, producing 180 horsepower and 240 Nm of torque; and Mustang – 2.3-liter, 16-valve inline-4, producing 310 horsepower and 434 Nm of torque.