The highly successful trendy-but-affordable American brand Forever 21 is now accessible to fashionistas in the North Metro area with the opening of the label’s seventh branch at SM City Fairview.
Forever21 Brand Ambassadors and bloggers Lissa Kahayon and David Guison joined Forever 21 business unit Head Dixie Li and marketing manager Bianca Reinoso during the ribbon cutting and store reveal.
As a highlight of the opening, Forever21’s signature fun and stylish pieces were showcased via a mini-fashion show. A mix of day and night looks too to the runway–from casual chic to glam queen; and from sleek femme stunners to boho chic.
Joyce Pring hosted the event while DJ Emel Rowe kept the crowd upbeat with his hip musical set.
The 1,120 square meter fashion hub is packed with a great assortment of trendy pieces from Forever 21’s fashion forward collections – Forever 21 and Forever 21+. The latest styles in boots, wedge sneaker and flats can be found in the shoes section, while a treasure trove of Accessories complete the look.
New fixtures gave the store a sleeker look. The black-and-white racks and shelves provide a classy yet modern vibe. The updated store design certainly makes shopping a breeze as one can easily find the stylish items to add to that chic wardrobe.
Forever21 has been consistently providing current fashion to the country’s stylish set since it opened its first store at SM Megamall in 2010. Through its partnership with the SM Retail Group in the Philippines, it has been showcasing on-trend items throughout the country with branches in SM Makati, the North Wing of SM City Cebu, the Block at SM North EDSA, SM Mall of Asia, SM Lanang Premier and SM Aura Premier.
The new Forever21 is located at the upper ground floor of SM City Fairview’s main building. For updates, log on to www.forever21ph.com or www.facebook.com/Forever21ph, or follow via Twitter at @forever21ph and Instagram at @f21philippines.