It was the year 1994 when Philippine music royalty Gary Valenciano released what became a very popular theme song for overseas Filipino workers (OFWs). Also a very poignant one, the Louie Ocampo composition “Babalik Ka Rin,” to this day captures the sentiments of Filipinos abroad and the families they left behind. That no matter how far they have gone, and no matter how long they have been away, they will one day come home.
Twenty-one years later, Gary V., who has since been travelling around the globe to bring joy to OFWs through his music, has just launched what may well become the new theme song of this generation’s modern day Filipino heroes.
Just as “Babalik Ka Rin” was released as a jingle for Duty Free Philippines two decades ago, “Makakarating,” was launched this week by Gary V. for a new and very relevant service by PureGold Priceclub Inc. called “PurePadala.”
PurePadala is an innovative and groundbreaking remittance service specifically designed and conceptualized for Filipinos residing abroad and their families here in the Philippines.
Introducing the concept, Gary V., who is also PurePadala’s brand ambassador, related, “Constantly travelling the world to entertain our OFWs, I always get the opportunity to speak with them and come face to face with them, whether after the show, or even when I’m just waiting to go on stage.
“Oftentimes,” the OPM giant continued, “they sadly talk about dreadful stories on how their remittances are spent on something else, say a vacation instead of tuition. Nakakalungkot, especially when they work so hard. So when I heard of the Pure concept, which will help ensure that the money sent by OFWs will be spent on what the money should go to, I was quickly on board as brand ambassador, and even singing this very special song.”
According to research carried out by Puregold, “On the average, OFWs get to remit less than Php10,000 per month to their respective families, and is allocated to basic needs and necessities such as food and monthly bills.
“As a result, OFWs are faced with the challenge of ensuring that the money they send is enough to address the needs of their families and the dilemma that the money is spent properly, and their families are able to save up as well.”
With PurePadala, the money that every OFW remits goes directly to the basic and most important necessities of their families: food, tuition and utilities, loan payments, and even as start-up capital for a sari-sari store business, among many others.
“OFWs now have a viable option to send money through PurePadala as powered by Globe GCash. OFWs get to decide the allocation of the money they will send to their families. Families will receive a text message containing the breakdown of the money they will get, and redeem at Puregold what is allocated for them,” explained Mr. Pure Energy.
In other words, money that is intended for groceries will be used for the purpose, with the sender even allowed to indicate what can or cannot be bought by the recipient.
“I’m told they can even say, bawal ang alak at sigarilyo,” Gary V. relayed.
For the 50-year-old “Total Performer,” it is songs like “Makakarating” and advocacies such as PurePadala that make his long and flourishing career in the entertainment industry even more meaningful today.
“To be able to do your part in touching lives, that’s what matters to me now,” he ended.