From classic to empowering

69-year-old French fashion house takes cue from ‘70s trend for new bag collection

The 1970s was a landmark decade for fashion, especially for Parisians. It marked the birth of the “anti-conformist, casual chic approach.” From the established high fashion norms of the previous decades, more comfortable sweaters, T-shirts, jeans and sneakers with prints and patterns suddenly took over a generation’s wardrobe.