Plains & Prints marks 20th year with grand photo exhibit
There is so much more to the ladies of Plains & Prints than their pretty faces. And this has always been the principle of Roxanne Farillas, founder of the homegrown fashion company, whenever signing up celebrity endorsers in the last 20 years.
“We do not only choose who is popular or who is beautiful. The Plains & Prints woman throughout our 20 years is someone who excels in her field, who is top of mind in her endeavors, and someone who embodies what the brand is all about—classic, timeless, yet fun and fashionable,” Farillas explains.
Take for example actress Gretchen Barretto who became the first Plains & Prints’ brand ambassador in 2002. Known as a premier actress who both intrigues and fascinates, Barretto was and is still known for sensible dressing. A natural beauty, little is ever needed for the actress to stand out and this all reflected in the clean, minimalist yet very feminine collection she modeled before.
Socialite Celine Lopez was both designer and model for the label. The globe-trotting fashionista came up with Plains & Prints’ Denim Collection in 2008. Lopez said back then, “I think blue jeans and the white button down shirt combo is a most iconic look. It’s just effortlessly sexy.”
The company then tapped the endorsement power of Thailand’s superstar Paula Taylor for fitting the bill of a beautiful, energetic and talented lady. For her qualifications, she naturally embodied the Spring/Summer 2012 collection perfectly with its colorful and diverse designs.
“Plains & Prints reflects my style exactly—classic pieces with a chic feminine twist. I love that their clothes are so easy to wear. I don’t necessarily have to accessorize so much because they already speak for themselves,” Taylor had said.
With a keen eye for detail and a pretty face, stylist to the stars Liz Uy joined the Plains & Prints roster of endorsers in 2012. According to Farilla, Uy got the role not only because she was naturally stylish, but also because she is at the top of her game to this very day.
“The most memorable moment I had with Plains & Prints was the day they asked me to be their endorser. It was a surprise because I didn’t know if it was true. Not every stylist gets the chance to be an image model so I’m really grateful to be given the opportunity,” Uy gushed.
“Plains & Prints helped me grow as a stylist and as a person. I learned how to reach out and help other people. It’s really a blessing. It’s actually one of the few brands that I’ve styled that I’ve been loyal to and is loyal to me,” she added.
Today, the face of Plains & Prints is actress, performer, and TV host Anne Curtis who continues to cherish a fruitful relationship with the brand since 2013.
“It has helped me evolve in the way I dress, from someone who just wants to have fun to being more ladylike. I’m still able to mix and match to make it my style,” the A-list celebrity shared.
Moreover for Curtis, the most fulfilling part of her role as brand ambassador is having to wear beautiful pieces that are locally made and being able to share them with her thousands of followers through her Instagram OOTds (outfit of the day).
According to Farillas, it is through these showbiz and style royalties that Plains & Prints continues to flourish in turn. And to honor the women who have helped make the label a top fashion brand in the Philippines, Plains & Prints is all set to mount an exhibit spotlighting their brand ambassadors tonight at Glorietta in Makati City.
“The exhibit will celebrate our 20th anniversary, and it will showcase a collection of wonderful photos of top lensmen Marc Nicdao and Wig Tysmans. I hope everyone can come see it,” Farillas concluded.