In building Kizuna with its customers, Mazda expanded its way of extending hospitality to its valued clients by adding a new experience for its customers.
When news came out in 2009 that there would be an imminent split between erstwhile partners Ford and Mazda, top executives from the Japanese car manufacturer worked meticulously to come up with a new design direction for the company to help create its own personality and propel the brand to new heights. Thus in 2010, Mazda announced their new design direction named “Kodo – Soul of Motion” as well as their groundbreaking engine technology, SkyActiv. All these changes were to be implemented in all upcoming Mazda products beginning 2011.