Ben D. Kritz
In the last column, we reviewed a few fundamental skills and practices required for the effective management of crisis communications; in this column, we’ll move on to a few basic guidelines for actually managing the crisis. Obviously, the vast number of details and intricacies particular to a specific crisis cannot be addressed in the space of a newspaper column, but these general principles—which have obviously not yet entered the current student government’s repertoire—will help to set the responsible authorities on the straight path to developing timely and effective crisis response plans.