• From ‘yuppie’ to ‘muppie’

    Bianca V. Ravanes

    Bianca V. Ravanes

    It’s been almost seven years since I left the comforts my university halls, to explore the neurotic, highly unstable, yet extremely fulfilling corporate world.

    As a 19-year-old wide-eyed fresh graduate, I had high hopes. Finishing college during the time of Ugly Betty and The Devil Wears Prada gave me unrealistic thoughts about this next phase in my life.

    True enough, it was one of the most difficult transitions I’ve ever experienced; nonetheless, I wouldn’t trade those awkward, and sometimes painful, first years of the real world for anything.

    For the most part, getting a job was all about reaching that “dream.” A good seven years ago, my classmates and I had the dream of “owning the world” and earning our “first million” by the time we hit 25.

    This was way before the time of “selfies”, Instagram followers, and Vanessa Hudgens-infested Coachella. We all secretly wanted to have a Wolf of Wall Street kind of dominance. We were all set to change the world while cashing in our checks, and we would settle for nothing less than the corner office before we hit 30.

    But as I went through the motions of leaving jobs and switching careers (I left the academe to try the exciting world of Advertising and Public Relations), I saw how different the world is today.

    Suddenly, people my age were more attuned to leaving the world of suits and ties in exchange for a start-up built with friends. Surprisingly, most of my former classmates too now work from home, selling stuff on the Internet.  And while they are still driven by the same passion, they are no longer working for the “big wigs.”

    While muppies (defined by Huffington Post as “the post financial crisis millennial”) may not be as assertive in the country as they are in the United States where the term was coined, the evolution is still very evident.

    When I started my first junior marketing manager position for a clothing company, my Friendster, Multiply, Blogger, and Facebook accounts were merely made for the purposes of befriending a former crush and stalking a possible romantic interest.
    Seven years these accounts have become more than just a personal diary of sorts–social networking has become a portal for brands to communicate with an audience that is constantly glued to their phones.

    And while some may say that the “snap and share” generation has produced more narcissistic individuals, the quick dissemination of information has contributed positively to the new generation of muppies. A generation that is more informed and more attuned to what they can do to make their lives and the world a better place.

    Yes, muppies are taking selfies, but they are also quick to take a stand. These days for example, the government can’t get away with anything because the “muppies” are constantly on their smartphones with opinions.

    And while the older generation of baby boomers may frown upon the “chill” way we do things, it doesn’t make our generation less driven or focused than they were.  It just means that things are possibly changing for the better, and it’s about time for my old soul to take the plunge and maybe go along with the new wave—without forgetting to upload a quick photo with hashtag #advenchaa.



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