‘Kawaii’ Jaga from Japan
Kawaii is the most popular Japanese word used around the world because it simply translates to cute. And one perfect personification of kawaii is Jaga, a bright yellow potato mascot that represents one of Japan’s most loved snack brands, Calbee.
In April, Jaga went all kawaii at The Manila Times with a surprise visit at to Intramuros, Manila. And yes, the big yellow potato delighted everyone in editorial, even putting on hold a story conference that was underway.
Earlier this year, Calbee officially announced its entry in the Philippines by partnering with Filipino counterpart, Jack ‘n Jill, considered one of the top snack-maker companies in the country.
“We [at Calbee]have made the most exciting move ever as we expand our presence in the most promising market and its growing population–the Philippines. Another important thing here is that Filipinos love snacks very much, and that’s very encouraging,” says Shinji Haruna, president and chief operating officer of Jack ‘n Jill Calbee.
“The only logical choice for us was to partner with the country’s no.1 snack brand that is URC’s Jack n Jill because we share the same values and qualities,” Haruna adds. “And we are confident that Calbee and Jack n Jill can bring he snacking experience of the Filipinos to a whole new level.”
Known for its innovative snacks, Calbee uses high quality potatoes produced under the Japanese standards of quality. Its range of products now available in the Philippines includes Potato Chips in Classic Salted, Cheddar and Sour Cream, and Wasabi flavors; Pizza
Potato that captures the taste of real pizza because of the melted cheese on top; and Jagabee Potato Fries, real potato fries packed with a flavorful crunch in Classic Salted, Cheese, and Garlic variants.
Colorful moments with M&Ms
Have you seen the M&Ms characters around town lately?
If not, it’s you’re last chance to personally meet Red and Yellow, as well as their friends Blue, Green and Orange before their month-long Philippine tour ends this May.
The Manila Times became one of Red and Yellow’s happy stops when the pair of sweet mascots made a surprise visit to Intramuros, Manila on May 12. The popular duo—who are always the stars of the famous chocolate brand’s commercials—posed for fun pictures with editors, reporters and office staffers.
Catch these beloved chocolate characters next via their in-store appearances slated on May 23 at Waltermart North EDSA and Makati, Robinsons Supermarket Ermita, Galleria and Magnolia; on May 24 at Robinsons Supermarket Eastwood and Cash & Carry Makati; on May 29 at SM’s Snack Exchange in MOA, North EDSA, San Lazaro, Southmall and Megamall; on May 30 at Shopwise Eastwood and Makati, Rustans Makati, Pioneer Centre Supermarket and South Supermarket Alabang; and on May 31 at South Supermarket Sta. Rosa, Hi-Top Quezon Avenue, Cherry Foodarama Congressional and Robinsons Supermarket Nuvali and Pioneer.