• ‘Galactic Alliance’ heats up ‘Star Wars’ fever

    A ‘forceful’ welcome at the ‘Galactic Alliance’

    A ‘forceful’ welcome at the ‘Galactic Alliance’

    Barely a month to the release of Star Wars: The Force Awakens in cinemas nationwide, Filipino fans are going more and more gaga over all things to do with the “galaxy far, far away.”

    Proof of this is the jam-packed launch of Globe Telecom and partner content provider Disney Southeast Asia’s “Gallactic Alliance” on Wednesday night at the Ayala Museum, where the pair of bigwigs rolled out a series of offerings in anticipation of the major franchise film.

    The event was led by company President and CEO Ernest Cu, who gamely wore a a Luke Skywalker costume, while excitedly expressing the telco’s aim “to bring the Star Wars fever to a new level.”

    To kick of the Galactic Alliance for Star Wars, Globe is transforming its Generation 3 (GEN3) stores nationwide into a Star Wars-themed hub with creative installations, exclusive Star Wars: Battle Pod arcade games, and premium collectible accessories, toys and gadgets ready for the taking by fans.

    According to Cu, that very same day, the Globe GEN3 store at Greenbelt 4 in Makati City unveiled its Star Wars display, game corners, and exclusive collection of gadgets, ranging from the classics to The Force Awakens items. Star Wars digital connectors and accessories include Darth Vader and Storm Trooper car chargers, Star Wars character flash drives, phone cases and power banks, among others.

    “Our collaboration with Disney and its brands such as Star Wars allows us to bring more wonderful experiences to our customers—from exclusive theatrical releases to innovative offerings. As the Star Wars fever heightens in the Philippines, we want to ensure that we do not just give our customers exclusive access to the premiere but also transport them into the Star Wars galaxy. We want our customers to be part of a complete Star Wars experience with all these offerings,” elaborated Dan Horan, Senior Advisor for Consumer Business at Globe.

    The telco further announced the exclusive availability of the most in-demand Star Wars toy to date in its GEN3 stores—the BB-8 Droid by Sphero robotics toy company. The BB-8 is iOS and Android-compatible, housed in a durable polycarbonate shell and boasts of a Bluetooth smart BLE connection of up to a 100-feet range.

    Horan heightened the anticipation even more by promising guests at the launch an even grander exclusive premiere of the movie come December for loyal subsribers.


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