Capitalism has brought out the best among the more creative minds when it comes to selling. They not only generate awareness but incite aspirations that are not necessary and create mental stress, so much so their willing victims learn to require product and services they don’t even need.
The discipline, if you can even call it that, is advertising. It is neither good nor bad but rather it is a tool to generate what capitalist and entrepreneurs call “a sale”.
Consumerism is the science capitalism requires where open and fair competition excels in the modern world. Interestingly enough, in spite of the laissez faire: the theory or system of government that upholds the autonomous character of the economic order, believing that government should intervene as little as possible in the direction of economic affairs. The practice or doctrine of noninterference in the affairs of others, especially with reference to individual conduct or freedom of action there still stands what the economist promote as “rent-seeking”. Oligarchs and unfair practice tend to dominate economies that suffer inequality of wealth.
Can we blame this on the nature of our being human or is greed a compromise we need to accept as part of being human?
Enter Branding and Superbranding
The discipline of branding forces the true nature of capitalists and entrepreneurs wherein they are required to promote truth rather than falsities for the singular purpose of making money. Peddling the truth is the only strategy wherein manufacturers and services can count of re-purchases and loyalties. Superbranding, on the other hand. is the practice of the theory; i.e. the consistent delivery of the brand promise generating integrity making it the brand. Other than the program we offer, products and services co-brand with us worldwide as their customers seek the logo of truth and deliverables.
Consumer protection, anti-trust laws and regulators were born to protect the people when in reality they become the barriers towards a free-trade atmosphere people should be made to barter to survive. There is really no just society or the perfect arena for capitalism when it becomes the oxymoron. The good, the better at it and the best compete in uneven circumstances where he who is the rent-seeker most times will prevail unjustifiably. But we call this capitalism, we call this democracy, we even call this freedom.
While some draw wealth, many turn to religion to ease their suffering caused by society. Alcoholism and drugs are products likewise manufactured for the losers who accept defeat and cower from the game of social contact.
These are the games people play!