From the traditional and simple pan de sal to delectable artisanal breads, Gardenia Bakeries now has every craving covered.
Known as a leading brand in the packaged bread business, this household name surges forward in the food industry with expansion and quality in mind.
“With the entry of Bakers Maison and Big Smile Bread Station, consumers now have more and better choices for their classic bread favorites and artisanal breads,” announced Gardenia Bakeries Philippines Inc. president Simplicio Umali Jr. at the official launch of the company’s newest business units.
He explained that Gardenia Bakeries decided to open new avenues in their business in order to respond what they identified as the “continuously growing bread market in the country.”
Big Smile Bread Station is Gardenia’s version of a community or neighborhood bakery, which offers classic Filipino bread favorites like pan de sal, ensaymada, pan de coco, kababayan, Spanish bread and more. What sets them apart from other such bakeries, however, is that their goods are daily baked using Gardenia’s advanced technology and expertise. So far, Big Smile Station has branches in Pasig City, Muntinlupa, and Cabuyao, Laguna.
The company’s target number of stores, according to business development manager Bienvenido Topacio is a total of 1,000 branches across Luzon and 500 additional outlets in the Visayas in the near future.
Meanwhile, Gardenia Bakeries Inc. franchised Bakers Maison from New South Wales in Australia to satisfy the bread cravings of the high-end market. Bakers Maison, established in 1998, specializes in authentic French-style breads and pastries
“Just like our company, Bakers Maison is committed to quality and consistency by using only the finest ingredients and their original recipes to create that authentic French taste as well as other fusions from around the world,” Umali proudly related. “We brought it in through QAF Limited Singapore, which is also Gardenia’s parent company, to give our target market a richer bread experience and a more innovative selection.”
Bakers Maison would open its first store in SM North by November while another branch is also being planned for opening in a separate location before the year ends. It is initially eyeing to open 100 Bakers Maison stores in Metro Manila within the coming years.
For the company president now is the right time for Gardenia Bakeries to pursue these expansions for it has already established a solid foundation in packaged breads.
“It has been 18 years since Gardenia innovated the way bread is baked in the country. Initially operating a 2,000-loaf-per-hour plant, it has now a combined capability of producing 15,000 loaves per hour, or about 350,000 loaves of bread per day,” Umali proudly shared. “And very soon, a new plant that is still under construction will increase our capacity by another150,000 loaves per day.”
With these developments, Gardenia, the bread giant, is definitely reaching more markets and holds true to its commitment of serving quality breads to valued Filipino consumers.