​Political Mindscape 2 or PolMindscape is a national psychographics survey done by the Philippines’ first and only registered lobbying and political management firm, Publicus Asia Inc. Backed by 13 years of professional experience in political consulting in Manila and the ASEAN region, the non-commissioned survey was conducted by PUBLiCUS’ technical arm, Vox Opinion Research on 22 February to 4 March 2015 and covers political interests, attitudes, opinions (or IAO) and beliefs of young voters between the ages of 17-45. It includes interviews with a nationally representative sample of young Filipinos (n=1,500). The first PolMindscape survey was a commissioned survey done last 2009 and made public during the organizational meeting of the Association of Political Consultants in Asia or APCA (PH Chapter) last 28 November 2014.

Psychographics versus Demographics

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