Globe, Brastel offer cheaper rates in Japan


Globe Telecom (Globe) has partnered with Japanese leading telco, Brastel to offer overseas Filipinos in Japan cheaper call rates to Globe and Touch Mobile subscribers in the Philippines

The telcos’ co-branded reloadable calling card was launched yesterday, developed for the 250,000 overseas Filipinos in Japan . The rates are as low as half the cost of other rates in the market.

“Japan has always been a very important market for Globe, given that there are 250,000 Filipinos there, and it is also a top tourist destinations,” Globe Senior Vice President for International Business Rizza Maniego-Eala said during the press briefing on Tuesday.

Brastel Chief Executive Officer Wilson Kendi Kawai said his company pioneered in
offering rechargable cards in the region, and today a lot of Filipinos in Japan still use rechargable cards available in 44,000 outlets.

“There is a convenient store is in every street corner in Japan, and we priced it 50 percent lower than any other alternative in the market,” Eala said.

The Globe-Brastel card is available for free at Filipino stores across Japan. To make a call, dial the access number, country code, area code and phone number from any landline, mobile or payphone. Reloading the card is easy via the widely-accepted Smart Pit payment gateway at partner convenience stores such as Family Mart, Mini Stop, Circle K and Lawson. It can also be reloaded via the Brastel website using a credit card in denominations of 2,000 yen up to 10,000 yen.

According to Eala when you make call using a landline in Japan to a Globe landline in then Philippines it will only cost you 20 yen per minute and from a mobile phone it will cost 35 yen.

In this digital age and people are online all the time and Globe has a successful partnership with Viber among other online applications but Globe came up with an idea to offer a call cards, because there is still substantial customers for this market.

“Now there is also other segment in the Japanese market similar to any market. But we think there is still a significant opportunity for us to swift the market where in, Filipinos are using the rechargable cards.” She added.


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