Tablet penetration in Southeast Asia has increased twofold, according to an analysis by Ericsson ConsumerLab in Southeast Asia and Oceania, which has prompted Globe Telecoms to offer packages for tablet users.
In the Philippines, tablet penetration increased from 6 percent in 2012 to 14 percent in 2013, according to the research data from first quarter of 2013 based on 500 face-to-face interviews involving urban mobile-phone users in the country.
Riding on the potential of the tablet market in the country, Globe recently unveiled its plans for Apple’s newest tablet devices, the iPad Air and the iPad mini with retina display, allowing customers to connect to its fast long-term evolution (LTE) network with speeds up to 42 megabytes per second.
“We are excited to have the most affordable and value for money offer for the iPad Air and iPad mini with retina display in the Philippines, with increased mobile surfing hours to allow our customers to enjoy high-speed and prolonged browsing on the latest Apple tablet devices,” said Raul Macatangay, head of Globe Postpaid Business and Devices.
The data showed that tablet use in Singapore grew from 31 percent to 42 percent while Malaysia’s grew from 14 percent to 39 percent.
“There is a clear change in mobile data usage. Users now prefer instant messaging, social networking and video streaming,” said Afrizal Abdul Rahim, regional head for Ericsson ConsumerLab South East Asia and Oceania.
Tablet penetration showed strong growth, according to research data from the first quarter of 2013 based on 4,500 interviews using online surveys and face-to-face interviews involving mobile-phone users in Malaysia, Singapore, Philippines, Thailand, Vietnam and Indonesia. Singapore and Malaysia continued to lead tablet penetration in the region.