Globe dominates broadband segment

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Globe Telecom, through its broadband brand Tattoo, maintained its leadership in the Philippine broadband industry with its flagship on-the-go and home broadband services.

The Ayala-led telecommunication firm posted double-digit increases in both revenues and subscriber base as of end-September 2013.

In a statement, Gilbert Simpao, head of broadband business at Globe, said that, “We are happy to sustain momentum of our broadband business with game-changing offers that provide fast Internet connectivity, may it be mobile or at home broadband services.”

Broadband revenues leapt 22 percent from P6.3 billion to P7.8 billion year-on-year, the highest in the industry, on the back of the market’s positive response to Tattoo’s wide portfolio of wireless and wired broadband products that were made more affordable and relevant to subscribers.

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Tattoo closed the first nine months of the year with 1.9 million broadband subscribers, up by 15 percent from last year’s 1.6 million, with both wired and wireless subscriber bases registering growths of 17 percent and 14 percent, respectively.

Robust growth in the broadband business resulted from aggressive acquisitions campaigns, attractive pricing offers and product bundles.

The Ayala-led telecommunication company said that the positive response and sustained growth was a product of the company’s continued push to expand its product portfolio, and its awareness of customers’ evolving and increasing demands for nomadic and home broadband services.

Tattoo Home Broadband also offered its enhanced product bundles with high-speed Internet, free landline, and free unlimited landline to mobile (Globe and TM) call services.

Currently, over 80 percent of the network is already on 4G HSPA+ providing faster mobile browsing experience for customers, complementing the pilot LTE deployments in key business districts. 4G HSPA+ is Fourth Generation Evolved High-Speed Packet Access, while LTE is long-term evolution.

Globe also said that it continues to enhance its service quality with the continuing optimization and capacity upgrade of its modern network.

“As we’re starting to reap the benefits of our new modern network, we will remain focused on finding new ways to delight our customers and provide them with new broadband innovations,” Simpao said.

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