Globe expects to lure more smartphone users

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Globe Telecom Inc. expects to attract more subscribers among smartphone users after it modernized its data connectivity services.

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“Our strategy to be the network of choice for smartphone users in the Philippines seems to be working very well and the company continues to attract customers amid the popularity of data-driven applications. This will continue to underpin our revenue growth prospects for the rest of the year and the next,” said Globe President and Chief Executive Officer Ernest Cu.

The telco reported that its mobile browsing and other data revenues jumped 11 percent to P6.2 billion in the first six months of the year, from P5.6 billion a year earlier. The growth was attributed to a robust demand for data services.

Earlier, Fitch Ratings said that Globe’s revenue is likely to rise in the mid-single digits in 2015, faster than its main rival, given the telco’s higher share of smartphone users.

Globe’s recent decision to revive its free Facebook promo allowed more subscribers to gain Internet connectivity without any cost. It was an effective business strategy, according to Cu.

He added that the free Facebook promo followed another milestone in the telco’s network transformation as it completed the activation of 4G HSPA+ technology in all of its cell sites in September. The 4G technology offers higher speeds for mobile subscribers that are comparable to the newer LTE networks.

The company ended the first half with a mobile subscriber base of 45 million, up 19 percent from 37.9 million a year earlier. Rosalie C. Periabras

 

 

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