Globe G-Cash targets online gamers

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Globe Telecom (Globe) has paired with online entertainment provider AsiaSoft Corp. Public Co. Ltd. to further expand its GCash’s reach to online gamers.

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Globe linked with AsiaSoft through wholly owned subsidiary G-Xchange Inc. (GXI), which runs Globe GCash, a non-cash payment solution.

“GCash aims to further establish its position as the preferred payment option in the mobile and digital space,” said Xavier Marzan, president and chief executive of GXI. “At the same time, we want to enhance existing Globe customer payment services and provide them with a full digital lifestyle experience.”

The partnership allows GCash, the mobile wallet of GXI, to be used as a payment method at PLAYPARK game portal and mobile app checkouts via PlayMall, AsiaSoft’s single wallet platform, thereby giving GCash customers an option to buy “Cash items,” “lives,” “coins,” or “gems” without a credit card.

AsiaSoft has been working with its subsidiary Level Up!, the pioneer online game publisher in the Philippines that published legendary games such as Ragnarok Online and Cabal Online.

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