GLOBE Telecom has entered into partnerships with Mobext, the country’s first pure-play mobile marketing agency, and In-Store Digital Display International (IDDI), a technology-based information marketing company, to bring beacon technology into the country to provide a unique in-store shopping experience through mobile devices.
A beacon is a low-cost, battery-friendly device that is mounted on a wall or shelf. Through the use of a low-energy Bluetooth wireless connection, a beacon can send messages or prompts to smartphone users who are within a 200-feet radius.
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