Globe Telecom (Globe) on Friday announced a partnership with the National Basketball Association (NBA) that will allow the telco’s 45 million mobile and broadband customers to watch NBA games on their mobile phones.
The partnership will create NBA-related promotions and premiums and jointly develop new and unique product offerings for Globe customers.
“We know how much Filipinos love basketball and we are eager for many Filipinos to experience the sports they love in a whole new way,” said Dan Horan, Globe Consumer Business senior advisor.
Globe said that the partnership include the introduction of NBA League Pass offers including day passes, which will be exclusive to Globe subscribers.
The Ayala-led telco firm will also showcase additional NBA video content through its new PisoMall video platform, enabling Filipino fans to interact with the NBA in new and exciting ways.
PisoMall is available exclusively for all Globe and Touch Mobile (TM) customers, and has been optimized for both feature phones and smartphones alike.
“Our partnership now puts the best sports experience in the world in the palm of every Filipino’s hands. With Globe, customers have access to the NBA, where they can watch the games they want, when they want, how they want, along with highlights, stats and other features,” said Peter Bithos, chief operating advisor at Globe.
This partnership continues a two-and-a-half-year journey in which Globe has forged globally-innovative partnerships that bring breakthrough to the Philippines. During this time, Globe has sealed partnerships with Facebook, Google, Viber, Spotify and now the NBA.
For the NBA, this new partnership is another milestone in a landmark year in the Philippines, which saw the introduction of the first Jr. WNBA program in the country, the launch of the world’s first NBA Cafe, the announcement of the first NBA Store in the Philippines and, most recently, the NBA’s multi-year partnership extension with local broadcasters like ABS-CBN and Solar Entertainment.
The company said that with NBA League Pass, fans can watch NBA games live and on-demand through multiple devices. In addition to regular season games, NBA’s League Pass also allows customers to access All-Star weekend events, the Playoffs, the Finals, as well as select preseason and Summer League games. Subscribers can also access multi-game viewing, playmakers, stats and multiple viewing options.