More than 50 percent of consumers in the Asia Pacific wake up to their smartphones and devices every morning to browse the Internet to access social media, e-mail, or messaging apps.
According to a recent survey conducted by Tech Wishlist in 10 Asia Pacific countries, 35 percent of those polled prefer a tablet for both work and play.
Respondents said they prefer tablets because of their ultra-portability, touch screen feature and long battery life compared to mobile phones.
The survey showed that Android-powered tablets, especially those easily accessible to the mid-market segment because of affordability, boost worldwide sales growth. It said the Android operating system currently takes up 62 percent of the market, giving customers a full device experience beyond hardware and cost.
Gartner, the world’s leading information technology research and advisory company, noted that emerging markets like the Philippines recorded the highest market growth in tablets at 145 percent.
Taking advantage of this market opportunity, Globe Telecom, through its broadband brand Tattoo, has beefed up its tablet portfolio and offers to give variety to its growing broadband customer base.
“Boasting of its latest prepaid and postpaid offerings, Tattoo continues to lead the mobile broadband industry, giving our digitally-attuned customers the flexibility in choosing the broadband bundle that best fits their needs and internet lifestyle,” Grace Calara, director for Globe’s Tattoo Nomadic Broadband Business, said in a statement.
“With the widest variety of tablet models to choose from, Tattoo makes it easier for subscribers to own their very own tablets bundled with a Tattoo Mobile WiFi device that can power up to 10 devices and with speeds of up to 12 Mbps,” said Calara.