Launches timely anti-piracy campaign #PlayItRight alongside celebration of Filipino movies
Globe Telecom proudly announced its partnership with the Film Development Council of the Philippines (FDCP) during the latter’s grand launch for Pista ng Pelikulang Pilipino (PPP), which perfectly underscores the timeliness of the company’s #PlayItRight anti-piracy campaign.
The advocacy seeks to support the Philippine movie industry in its bid to encourage the public to play content only from legitimate sources, thereby providing an opportunity for local movies and filmmakers to grow their business and expand to more audiences.
Meanwhile, as the major sponsor of the PPP—poised to become the biggest Filipino film festival that heroes homegrown talent—Globe is likewise able to show its support for the Philippine movie industry as the festival screens across 790 theaters nationwide, showcasing 12 top-rated locally-produced movies carefully selected by the FDCP.
“We intend to elevate the quality of entertainment in the country. There’s a boundless supply of talent in the Philippines which may bring great movies, awe-inspiring theater productions, and exciting content but it also entails educating consumers to patronize these movies, shows, and content only through legitimate means. By supporting the #PlayItRight campaign, everyone will get the opportunity to experience quality and safe entertainment wherever they are and in whichever form they want—whether film, digital, or theater,” said Globe Chief Commercial Officer Albert de Larrazabal as he welcomed guests to the launch of PPP.
De Larrazabal added that #PlayItRight advocacy also allows Globe to protect not only its own original content but also the licensed content of its global and local partners. Together with Globe, HOOQ supports PPP through its mobile app, giving more opportunities for local films to be accessible to local audiences anytime, anywhere.
Film piracy has long been an issue with Filipino moviemakers who find their work screened through illegal means. With #PlayItRight, movies, music and other aspects of the performing arts are more accessible to the public, helping to combat online piracy.
In response to Globe’s significant move, those present at the PPP launch were thankful for the initiative that allows for more Filipinos to have access to quality local films in theaters.
Meanwhile, de Larrazabal further shared how Globe subscribers can use their GMovies App to access any movie they want from the PPP roster of films. The promo is limited to new GMovies users, and is limited to one use only. The GMovies App may be downloaded from any Android/iOS device. By using the code PELIKULA, customers can get a P50-discount on their first movie ticket to any of the participating films.
GMovies, one of the innovations of Globe through Digital Ventures, likewise, advocates watching films from legitimate sources and giving business opportunities for local theatres to grow in the competitive market.