The growing popularity of smartphones and other mobile devices has led to customer preference for mobile multimedia and video services. Seeing its business potential, Globe Telecom is planning to launch a video service on smartphones using the LTE Broadcast technology.
“The LTE Broadcast solution addresses such challenge as it enables transmission of live video contents to a large number of users without using huge amount of network resources,” Emmanuel Estrada, head of Globe’s Network Technologies Strategy, told reporters.
“Its called mobile video services at the moment. We still have to firm up agreement with regards to content,” Estrada said, adding that the service would be offered within 2015, depending on how soon they can firm up content agreements.
For mobile live TV watching on smartphones and tablets, Globe said the LTE eMBMS works by simply downloading its Live TV Apps and on your eMBMS-capable device or smartphone.
LTE eMBMS will be commercially available in selected areas next year, Globe said.
“The technology enables a more efficient use of a mobile operator’s bandwidth resources, allowing customers to enjoy seamless video services in a wireless communication network,” Estrada said.
However, multimedia applications require large bandwidths and generate large amount of data traffic, quickly exhausting bandwidth resources of mobile operators.
In August, Globe showcased the latest LTE technologies that will enable the telecommunications provider to stay ahead of its customers’ data requirement amid increasing use of bandwidth-intensive applications during its celebration of Innovation Month in line with its advocacy to promote and develop innovative products and services.
During the Globe Innovation Forum (GIF), the company demonstrated its ongoing Proof-of-Concept Trials on LTE-CA (Carrier Aggregation) and LTE eMBMS (enhanced Multimedia Broadcast and Multicast Service) or LTE Broadcast.
The Ayala-led company said that LTE Broadcast helps address the demand for data-heavy multimedia applications, which are becoming more and more popular.
This means that customers will experience faster data connectivity in areas where this will be implemented.
LTE CA has an average throughput of around 220 Mbps with a total 20 MHz of spectrum and initial tests conducted by Globe in April this year showed a maximum speed of up to 230 Mbps.
On the other hand, LTE eMBMS technology paves the way for the efficient delivery of video and multimedia services over a telco’s LTE network.
“The LTE CA technology would translate to improved data rates and broadband capacity for Globe wireless broadband network and result to high-speed mobile data access,” Estrada said.