Globe Telecom’s postpaid segment continued to provide solid contri-bution to the company’s overall mobile business with revenues standing at P20 billion at the end of the third quarter this year, a 20-percent increase from the P16.7 billion recorded in the same period of 2012.
“Globe remains to be the strongest competitor when it comes to postpaid as evidenced in our consistent double-digit growth performance over the last few quarters,” said Raul Macatangay, head of Globe Postpaid Business and Devices.
Globe’s postpaid business remains one of its strongest growth drivers, consistently posting double-digit growth in revenues and subscriber base as of the third quarter this year, on the back of innovative postpaid offers and deals.
The Ayala-led telecommunication firm said that postpaid revenues contributed 37 percent of total mobile revenues, up from 33 percent last year, as business continues to scale up.
Also, Globe’s postpaid customer base has grown to 1.98 million subscribers at the end of the first nine months of the year, a 19-percent increase from the previous year’s 1.66 million and a 4-percent growth from the previous quarter. This is attributable to Globe’s strong acquisition programs led by the fully customizable mySUPERPLAN, which allows customers to create the perfect plan that best fits their budget and lifestyle.
With mySUPERPLAN, subscribers get a postpaid plan that has double the value of a prepaid load, a wide range of combos and boosters, up-to-date device offerings, and flexible contract periods ranging from six months to two years.
Amid the competition’s intense switching drive and aggressive pricing, Globe’s strategy to grow its postpaid base remains sound, as its absolute growth in postpaid revenues alone for the first nine months of the year was almost double the increase in absolute investments in subsidies and recontracting costs for new and existing subscribers during the same period.
Overall mobile subscriber gross and net additions reached 22.1 million and 3.4 million, 23 percent and 69 percent higher year-on-year, respectively, bringing total mobile subscriber base to 36.5 million as of end-September, up 14 percent versus the same period in 2012.
Looking at ending the year on a high note, the Ayala-led telco’s postpaid segment recently unveiled iPhone Forever, an upgrade program that allows new and existing subscribers to enjoy the latest iPhone every year.
“Our third-quarter results show that subscribers still know the brand of service that we offer when it comes to our postpaid business, from our fully-customizable and best-in-class postpaid plans, exclusive device offers, innovative deals, and expanded sales channels reaching out to more subscribers,” said Macatangay.