Globe Telecom’s flagship rewards program, Globe Rewards, emerged as one of the top finalists in the 2013 Loyalty World Asia Awards.
“We are privileged to be recognized as one of the top loyalty programs in Asia and become a benchmark among companies in the region in the field of customer loyalty,” said Jay Beltran, head of Customer Lifecycle Management of Globe.
The company said that Globe Rewards joins the customer loyalty programs of Dialog Axiata Plc, Jin Jiang International Hotels, Marina Bay Sands, Maybank, Mediacorp Pte Ltd., NTUC Link Pte Ltd. and Trent Tata as finalists in the Loyalty Program Excellence Award category.
The Loyalty Program Excellence Award recognizes excellence in the implementation and management of the best businesses to consumer loyalty programs, and acknowledges the outstanding achievements of consumer companies.
The award acknowledges the business benefits of the loyalty program for the company, value to customers and boosted brand value and distinction, as well as the successful realization of corporate objectives as a result of the loyalty program.
Globe Rewards was launched in 2010 and aimed to address the challenge of generating loyalty, given churn-inducing and aggressive tariff promos offered by the competition. Currently, Globe Rewards has successfully achieved a 40-percent engagement level among prepaid subscribers and 56-percent increase in non-telco redemptions versus the previous year.
Recently, Globe Rewards shifted to a redemption partnership model where the company-rewarded points are accepted as a form of payment at partner merchants and select sari-sari stores.
Reaching out further
Globe said that with a straightforward point-to-peso conversion of 1 point for every P1, subscribers can use rewards points as cash to redeem purchases from Ayala Malls Cinemas, Figaro Coffee, Wendy’s, Sunglass Hut, Enchanted Kingdom, Rose Pharmacy, Petron, Bench, KFC and Memo Express.
Reaching out further to more customers, Globe Rewards also partnered with Philippine Airlines (PAL) to allow PAL frequent flyers to convert their Mabuhay Miles to Globe rewards points.
The Loyalty World Asia 2013 is one of Asia’s largest and most influential gathering of marketers and business leaders.
The winners will be announced at the Gala Dinner on September 11 at The Marina Mandarin Hotel in Singapore.
“This citation is something we give back to our subscribers for being Globe-connected through the years. We are thus more inspired to launch more innovative programs that will continue to delight our subscribers and reward their loyalty to Globe,” Beltran said.