Globe scales down iPhone launch


Uses event to promote aid and disaster relief efforts
Unlike previous iPhone launches that were festive and celebratory, Globe Telecom is doing away with a big launch event for the iPhone 5s and 5c this year in light of the recent calamity that affected millions of Filipinos in Visayas.

On top of its existing efforts to aid in disaster relief operations for communities and individuals affected by Super Typhoon Yolanda, Globe will use its launch event for the newest iPhone models to extend further assistance to the victims of the super typhoon.

Globe will set up a booth where subscribers can register to GCASH to send monetary donations at the speed of sending a text message. Using GCASH as donation facility, subscribers can send money to support the relief operations of the Philippine National Red Cross, one of the most active organizations in the country that conduct relief operations.

Augmenting the donations received at the launch event, Globe will match the total GCASH donations made by its customers.

Customers are also encouraged to bring in-kind donations such as canned goods, noodles, usable clothes, blankets, and mosquito nets, where a special area at the event will accommodate the relief goods.

“As part of our commitment to help in nation-building efforts after the onslaught of Typhoon Yolanda that affected millions of lives, we are doing away with the usual grand launch event for the iPhone and instead use this platform to augment what we’re doing for our kababayan using our GCASH facility,” said Peter Bithos, chief operating advisor for Consumer Business at Globe. “This year’s launch will also focus on providing a delightful customer experience for subscribers who have trusted our expertise in iPhone and leadership in postpaid.”

The worthwhile move is part of the telco’s Bangon Pinoy program, an enterprise-wide disaster response initiative that aims to have a unified system for donations, relief efforts, and corporate social responsibility programs across products and services.

To know more about Globe Bangon Pinoy, visit

Robinsons Malls’ donation drive for Visayas
Robinsons Malls, through the Serviam Foundation and The Gift of Change project, has launched a relief operations and fund drive for the homeless families and victims of Super Typhoon Yolanda.

“The Gift of Change Donation Boxes” have been deployed in different areas of participating Robinsons Malls: Lower Level, Robinsons Galleria; Level 1, Padre Faura Wing, Robinsons Place Manila; Lower Ground, Food Court Area, Robinsons Magnolia, Upper Ground Level, Robinsons Metroeast; Level 1, Robinsons Place Cainta; Level 1, Forum Robinsons; Level 1, Robinsons Nova Market; and Level 1, Robinsons Otis.

“We are accepting in kind donations to include clothes, hygiene kits, anti-biotics, blankets, bottled water, instant noodles, biscuits and canned goods. We are also urging our customers to drop in The Gift of Change Coin Banks, marked specifically for the victims of Super Typhoon Yolanda which are deployed in various stores and outlets in our Malls,” says Arlene Magtibay, Robinsons Land Corp. (RLC) general manager for Commercial Center Division.

Interested parties may also contact RLC Corporate Public Relations Department at (02) 397-1888, locals 791/792/355.


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