GLOBE Telecom Inc. is expecting double-digit growth in the number of its mobile postpaid subscribers this year as it rolls out breakthrough offers to suit the evolving lifestyle of Filipino customers.
“In 2014 we posted 12 percent growth, so double-digit growth, same double-digit this year,” Erli Valdez, Globe vice president for postpaid business, told reporters.
Globe’s postpaid customer base grew to 2.3 million in 2014, up 12 percent from the previous year’s 2 million, with gross additions reaching more than 830,000 over the entire year.
The Ayala-led telecommunications company said postpaid gross acquisition in the fourth quarter was the second-highest for the year, coming from the third quarter’s record-level gross additions.
Globe said it continues to dominate the country’s mobile postpaid segment as it posted revenues of P29.9 billion at the end of 2014, an 11 percent increase from 2013’s P27.1 billion.
Postpaid revenues accounted for 38 percent of Globe’s total mobile revenues in 2014, a solid contributor to its overall mobile business.
“Our leadership in the postpaid business is clearly unprecedented, with sustained growth in this business and our breakthrough offers and innovations attracting new customers,” said Issa Cabreira, senior vice president for consumer mobile marketing at Globe.
To continuously grow the business, Globe unveiled Lifestyle bundles last year, which provide mobile internet bundles for as low as P99 for 30 days to grow mobile browsing behavior among customers. Lifestyle bundles are designed for customers who access a few applications or sites specific to their needs at work, school or their interest and hobbies.
This year, Globe is launching the new myLifestyle Plan to boost the digital lifestyle experience of its customers who have fully embraced data and content usage on their mobile phones.
According to Valdez, “Part of our launching this plan is also educating people, so we will really start educating people on how to count or to be able to track their mega bytes. I guess it’s our responsibility to educate them. It’s part of our plan as we launched this myLifestyle plan.”