CMO Asia has conferred Asia’s Best Brand Award to Globe Telecom in recognition of its marketing leadership in the telecommunications sector, both local and regional.
Globe was chosen based on the following criteria: mind share—indicates a brand’s strength inside the minds of the consumers of the respective product category; market share—shows a brand’s strength in a certain market in terms of consumers’ actual buying behavior; and commitment share—indicates a brand’s strength in encouraging consumers to buy that brand in the future.
“Branding is important since it provides the interface between the consumers and the company, and shows how much a service or product is accepted by the public. Currently, Globe continues to sustain its growth momentum complemented by robust subscriber acquisitions, which leverage on the success of our various marketing efforts across all brands. This award, therefore, is proof that we are on the right track,” said Yoly Crisanto, head of Globe Corporate Communications.
The Fourth CMO Asia Awards for Excellence in Branding and Marketing recognizes organizations, and chief marketing officers and professionals who have shown leadership in building brands combined with consistent innovation and strategic marketing. It is also dedicated to high-level knowledge exchange through thought leadership and peer networking among decision makers across industry segments in Asia.
The awards was represented by 25 countries across Asia with about 200 senior leaders and decision makers attending the awarding ceremony at the Pan Pacific Hotel, Singapore.
Earlier, Globe My Super Plan for postpaid users was awarded the Most Innovative Telecom Project Award in the Asia Telecom Awards for its huge impact in the market. Globe My Super Plan and Go Sakto for prepaid subscribers, are both pioneering services that allow users to create their own plans or promos according to their needs, budget, usage levels and preference, and are testament to the strength of the Globe brand.