• Globe Telecom sees advantage from M2M alliance


    Globe Telecom said that its being part of the Machine-to-Machine (M2M) alliance is an important pillar for the company’s growth, since it gives the company a strategic advantage in the local market.

    In a statement, Gil Genio, Globe Telecom executive vice president and chief operating officer for Business and International Markets, said that, “Being part of this initiative gives us a strategic advantage in our local market, and our customers can look forward to comprehensive regional geographical coverage and superior service.”

    Eleven leading Asia-Pacific mobile operators under Bridge Alliance formed the region’s largest Machine-to-Machine alliance, offering a “one-stop shop” experience for M2M deployment across the Asia-Pacific region, and effectively becoming a center of excellence for M2M services and solutions to attract partnerships and provide customers with an end-to-end M2M regional capability.

    The M2M partnership covers commercial as well as technological cooperation across various industries such as vehicle telemetry, security and energy management, among others.

    This enables the development of new business models, creation of new products and services as well as reduction in customers’ operational costs.

    The alliance is determined to build an innovative ecosystem by partnering technology players in the M2M value chain such as application developers, module manufacturers and service providers.

    M2M technology functions by connecting communication hardware to a physical asset: anything from a delivery truck, service vehicle, motorcycle, boat, production machine, an ATM terminal, freezer, elevator, data center, and vault, among others.

    Information about its present status and performance can be transmitted to a computer system and used to automate a business process or a consumer action.

    Data is extracted straight from a machine with limited or no human intervention. These elements benefit industries through faster operations, more accurate data gathering, and improved efficiency in terms of manpower, time and costs.

    Bridge M2M Alliance eliminates the complexity of dealing with multiple operators by offering seamless delivery of regional M2M services across geographical borders.

    The alliance will also improve customers’ service experience through enhanced interoperability, service levels and customer support.

    This service was first introduced in the Philippine market by Globe under its Enterprise Business Group in August 2011.

    Besides Globe, the Bridge M2M Alliance comprises of Airtel (India), AIS (Thailand), CSL (Hong Kong), Maxis (Malaysia), MobiFone (Vietnam), Optus (Australia), SingTel (Singapore), SK Telecom (South Korea), Taiwan Mobile (Taiwan) and Telkomsel (Indonesia). Together, the group serves a combined base of over 570 million subscribers, making it the largest M2M alliance in the Asia-Pacific region.


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