Globe to add 300 cell sites by end of year

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Globe Telecom said on Wednesday that it will add 300 more cell sites before the end of 2013 to serve its subscribers better.

“We are adding 300 more cell site before the end of the year,” said Ernest Cu, president and chief executive officer of Globe.

In line with this, Globe also said that it is collaborating with Google for the use of new tools and applications to provide the company the flexibility to serve its customers better. “This collaboration will help build the capacity of our people and transform the way we work to deliver superior customer experience,” Cu said.

Globe said that it will start using Google business solutions and tools that will empower its 6,000 employees, supportive of a 24-7 service.


The Google Apps is a suite of online productivity and collaboration tools that include products like Gmail, Google Drive, Google++ and Google Calendar. The company said that these tools are expected to provide in-house communication breakthrough, allowing employees to hold meetings online, share videos or data with ease, as well as chat and meet online.

Globe said that the move is in recognition of market-changing global advances in mobile technology, which has been changing the way people communicate and industries conduct business. It added that any telecommunications service provider, with a desire to attract and keep customers, cannot afford to ignore gains in mobile technology.

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