• Globe unit, Pollenizer help jumpstart property website

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    In the Philippines, there is usually a lack of community information, which makes real estate buyers encounter difficulties in choosing a suitable property. But by tapping the power of the Internet, Truepoperty.ph can help property buyers get all the necessary information to find what they consider to be the perfect place or home for them.

    “Real estate is a genuine opportunity in many markets in the world: and as people everywhere have become more mobile and nomadic, as well as more conscious of the quality of their lives, then the requirement for a better system of finding the absolutely right homebase becomes a more deeply felt need,” said Minette Navarette, president of Kickstart Ventures Inc.

    Trueproperty.ph uses the latest web technologies which allow property listings to be integrated with short messaging services notifications for brokers, so that they could easily get in touch with interested parties who complete the inquiry form in the website.

    “However, there are customer segments that have more requirements, or needs that are defined differently. We believe that Trueproperty.ph meets this need and can create great value for all market participants including brokers, buyers and renters,” Navarette added.

    Unlike the typical real estate websites, Trueproperty.ph does not only highlight the lifestyle details and features that really matter to buyers, but also provides Google Map integration to show establishments, parks, transportation, and other landmarks that are available within a two-mile radius from the listed property.

    Increased chances of success
    Earlier, Kickstart Ventures, an incubator-accelerator firm wholly owned by Globe Telecom, entered into a partnership with Australian counterpart Pollenizer to increase the chances of success of local technopreneurs by combining top talent, great ideas and startup best practices.

    The company said that out of 120 applicants from all over the country, three outstanding technopreneurs were selected to be co-founders of Trueproperty.ph, the first collaborative startup company owned by incubator Kickstart Ventures and Pollenizer.

    Chosen to lead Trueproperty.ph were real estate sales expert William Pattison, technical guy Ashier de Leon, and web design and social marketing professional Karla Cachola.

    Phil Morle, co-founder of Pollenizer, said that “Each of the 120 applicants was required to answer questions that explored comfort with risk, an excitement for opportunity, and a just do it attitude.”

    “[They are] Trueproperty.ph’s three gutsy co-founders—and we are excited to see them building a fast-growing business for the global market!” Navarette said.

    From 120 applicants, only 25 people were invited to a workshop where Kickstart and Pollenizer explored how innovative the teams were, how well they collaborated, and most importantly, their capacity to adapt and change as they learned. From the 25, only three were picked.

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