Globe Telecom has entered into a comprehensive and multi-year collaboration with The Walt Disney Co. Southeast Asia to give Filipino customers access to video-on-demand, interactive content, promotions and other related services across multiple devices.
“We are very happy to enter into a relationship with such an iconic brand. Everyone loves Disney–that’s why we are excited to bring the brand closer to Filipinos and give the best content experience on their devices anytime, anywhere,” Dan Horan, Globe Senior Advisor for Consumer Business, said during the announcement of the partnership.
The company said that the collaboration affirms the relationship of Globe with Disney whose brands include Disney, Pixar, Marvel, Star Wars and global leader in short-form video, Maker Studios.
Globe customers will now have access to an array of Disney content offerings including long- and short-form programming, interactive content and games, theatrical releases and retail promotions.
“With this unique collaboration, Disney fans in the Philippines will now be able to take their favorite stories and beloved characters everywhere they go across their choice of devices,” said Rob Gilby, Managing Director, The Walt Disney Company Southeast Asia.
This collaboration continues the journey of Globe as it brings globally innovative brands and content to the Philippine market, including tie-ups with Facebook, Google, Viber, Spotify, NBA, Hooq and recently WhatsApp.
These partnerships, together with the company’s $790-million network transformation program, have cemented Globe as the leader in mobile data business, enriching the customer experience with entertainment and lifestyle content offerings.
In 2014, Globe mobile browsing and other data revenues reached P14.3 billion in 2014, up 23 percent from P11.6 billion in the previous year, giving Globe a clear edge in the mobile data business with 64 percent revenue market share.
The Globe network also carried significantly higher data traffic at 87,000 terabytes of data, increasing 270 percent from the previous year because of a significant surge in mobile browsing activity and higher smart phone adoption among its customers.