GLOBE Telecom said subscriptions to its flagship consumable mobile data plan GoSURF soared 130 percent while revenues have jumped 125 percent since the plan was launched in 2014.
“The phenomenal growth of our mobile data business can be attributed to how GoSURF changed the mobile browsing experience in the country by offering free access to a suite of music, social networking, and entertainment content aside from more megabytes of data for longer mobile browsing,” said Jil Go, vice president for Content at Globe.
She added, “We believe that this pioneering innovation from Globe is indeed helping drive our positioning as the world’s next digital lifestyle hub as we offer our customers easy, affordable, and hassle-free Internet access on their mobile devices anytime, anywhere.”
As of March 2015, Globe asserted leadership in the mobile data business after posting mobile data revenues of P4.4 billion, double the combined P2.2 billion revenue of its competitors.
Globe mobile data revenue grew by 58 percent from the previous year’s P2.8 billion and by 8 percent from previous quarter’s P4.1 billion. Meanwhile, the combined mobile Internet revenues of rivals Smart and Sun – the wireless units of Philippine Long Distance Telephone Co. (PLDT) — rose by 19 percent to P2.2 billion from P1.9 billion in the comparative quarter of last year.
Daniel Horan, senior advisor for Consumer Business at Globe, earlier said the impressive performance of the company’s mobile data business was a result of a better network experience with 100 percent 3G and 4G HSPA+ nationwide coverage as well as the increasing pervasiveness of its LTE network around the country.
To enhance its wireless network infrastructure, Globe is activating more cell sites with the LTE-TDD and LTE-FDD ultra broadband access technologies for broader LTE coverage nationwide.
“We believe that this business model of forging global content partnerships is the most appropriate path for us to meet the changing needs of our customers as the world of data becomes more pervasive in their lives,” Horan said.
He added, “With the growing adoption to more connected devices, Globe expects its mobile data business to create deep revenue streams for the company in both the near and long-term period.”
Over the last few years, Globe has set a revolution in the mobile data business when it took the lead in forging breakthrough partnerships with leading global brands such as Google, Facebook, Viber, Spotify, NBA, HOOQ, and recently, e-commerce sites such as Lazada and Zalora to enrich customer experience amid a surge in multimedia applications on devices.
With GoSURF, customers get free access to the widest selection of entertainment content that cater to today’s digital lifestyle, whether rmusic streaming via Spotify, sports through the NBA, TV and movie hits on HOOQ, and recently, mobile gaming and social networking with the return of Free Facebook.