Globe Telecom yesterday reported that its mobile browsing and other data revenues reached P14.3 billion last year, up 23 percent from P11.6 billion in the previous year, accounting for 18 percent of total mobile service revenues and posting higher revenue contributions to overall mobile business.
Citing data and content as some of the major trends that will define mobile usage in 2015, Globe President and Chief Executive Officer Ernest Cu said “content through on-demand services will be king.”
He added that “Rich media content such as video and music streaming will define the use of mobile, either through smart phones or tablets, toward a “multi-channel experience” as they are accessed simultaneously through multiple devices.”
The Ayala-led company said that “the internet of things” will also dominate the lifestyle of many. This encompasses multiple aspects of everyday living, such as mobile commerce, mobile advertising, health monitoring through wearables, GPS-controlled mobility, and machine-to-machine connectivity, among others.
As part of its digital roadmap to provide customers a differentiated content experience, Globe launched its partnership with HOOQ, a start-up joint venture between Singtel, Sony Pictures Television, and Warner Bros. Entertainment, to become the first telecom company in Asia to offer a video-on-demand service available across multiple devices.
“The Philippines is a natural first market for us. Filipinos’ dual love of local and Hollywood content combined with their digital savviness makes the Philippines a perfect place for us to start,” Peter Bithos, HOOQ Chief Executive Officer and former Globe Telecom Chief Operating Advisor said.
Our partnership with Globe Telecom helps us bring Philippine customers a premium video service and new form of entertainment that combines the best of Hollywood, Asian and Philippine video content across all devices,” Bithos added.
With HOOQ, Globe customers get online streaming access and an offline viewing option to top Hollywood and Filipino movie and television content via computers, smartphones, and tablets. Over 10,000 movies and television episodes and TV shows are available in HOOQ’s extensive media library. Local film and TV content will also be available through partnerships with the country’s top studios, such as GMA Network, Viva Communications, Regal Entertainment, and ABS-CBN.