VP’s spokesperson bought ‘Pareho Tayo’ as gift to boss
In a text message to The Manila Times, multi-awarded rapper and songwriter Gloc-9, through his publicist, clarified he is not endorsing Vice President Jejomar Binay as his presidential candidate.
The artist—who previously said he has refused to be commissioned to write jingles for candidates in the upcoming national elections in May—decided to set the record straight after his independently released single in January, “Pareho Tayo” was acquired by Binay’s spokesman, lawyer Rico Quicho through his management, PPL Entertainment.
It will be remembered that during the launch of the song early last month, Gloc-9 was asked to comment on observations that its lyrics seemed to be parallel with Manila Vice Mayor Isko Moreno’s campaign slogan, “Alam Ko Po Yon”—something that he had also read from some of his Twitter followers. The artist replied it was only a coincidence. Moreno, meanwhile, is running for a senate seat.
Asked about who he was voting for in the presidential race, Gloc-9 replied he had yet to choose whom to vote for, but that a major factor would be a platform for healthcare.
Listening to “Pareho Tayo,” any politician would have been smart to try and acquire the song for his or her campaign. After all, Gloc-9’s composition speaks about the impoverished and difficult state of the nation that all politicians respond to and promise to solve.
Meanwhile, according to the artist’s management, acquiring an existing song for a political campaign is not new in this country. In 2010, Gloc-9’s “Simpleng Tao” was used for the Manny Villar campaign as acquired through the recording company that owned it. “Bagong Umaga” too is a 1996 song by Bayang Barrios that was acquired by the Fernando Poe Jr. campaign in 2004, and which continues to be used by the current campaign of his daughter Senator Poe.
Apparently, Binay’s spokesperson, upon hearing “Pareho Tayo” when it was released for free download via internet, immediately went into negotiations with PPL Entertainment in mid-January to buy the single.
The turnover of the rights to the song and music video became effective on February 1.