General Motors International (GMI) gave a sneak peak of its redesigned sport utility vehicle (SUV) and pick-up truck models during the 37th Bangkok International Motor Show in Thailand. Unveiled were the Chevrolet Trailblazer Premiere and the Colorado Xtreme pick-up truck, both of which are concepts that show the different design directions the two vehicles are heading toward to.
GM Thailand Managing Director Marcos Purty presented the show vehicles to the media, revealing the two models are products of hundreds of feedbacks coming from their valuable clients.
Both vehicles demonstrate the platform’s potential and versatility, with two very distinct personalities offering customers unlimited possibilities.
Mike Devereux, GMI vice president for Sales, Marketing and After-sales said the show vehicles are proof that Chevrolet is constantly exploring how it responds to the maturing market.
“We want to continue to lead the charge in these segments in what is one of the most important markets in the region. We think these two vehicles are clear demonstrations of that,” he said.
“The Colorado Xtreme is the ultimate tough American pickup truck that Chevrolet is famous for all over the world. An integrated accessory range enables our customers to customize their pickup truck for the most challenging environment. It is an off-road vehicle that not only looks tough but can absolutely tackle any challenge thrown its way,” Devereux said
“While the Trailblazer Premier remains just as capable for the adventurous family, it explores a different side of its persona. It responds directly to the growing desire for a more luxurious and sophisticated SUV, one that boasts premium appointments inside and out,” he added.
The Colorado Xtreme boasts of a integrated accessory range that offer customers the perfect way to tailor their vehicles to meet specific needs. It has dramatic engine hood scoops, integrated winch, side plates on the roll-bar and a roof-rack with integrated light bar that amps the pick-up truck’s capabilities while ensuring it purposeful looks and toughness.
“This truck is a direct response to consumers’ desire to personalize their vehicles,” said Michale Simcoe, GM International VP for Design. “Not only does this integrated accessory range look fantastic, it also ensures that they are first and foremost practical and useful additions that are perfect additions to the vehicle family.”
“Inspiration came from many sources. In particular, we looked at the US market, where Chevrolet is the leader in truck design. Looking at the Xtreme, it is clear that the North American market influenced many of the styling cues. The end result is a serious pickup with no compromises,” Simcoe added.
The Xtreme’s is painted with a matte orange color that gives the vehicle a unique and exciting persona. The orange perfectly complements the black, powered effect of the accents and accessories to give it an extreme graphic look.
Inside, the Xtreme’s ruggedness continues with new auxiliary gauges and accessories such as a passenger grab handle on the side of the instrument panel and the inclusion of an inclinometer. Coupled with the innovative use of color, materials and texture, it ensures that passengers remain safe and comfortable on their serious off-road adventures.
No detail has gone unnoticed, with the Xtreme boasting 18-inch full-mud terrain tires as well as technology at the driver’s fingertips. An eight-inch color touch screen and the latest MyLink system equipped with the latest Apple CarPlay and Android Auto connectivity technology are designed to support customers’ active lifestyles.
Other highlights of the Colorado Xtreme include: rear step with an integrated corner step and tow bar; Large fender flares to complement the off-road tire package; 18-inch all-terrain tires with custom bead locks; Integrated hood vent; uniquely designed snorkel; integrated spoiler, CHMSL and whip antenna; custom bed liner; adjustable tie-down tracks, extended to the lift gate; Integrated spare wheel mount and tool holders; eight-inch color touch screen equipped with the latest MyLink system; integrated instrument panel handle bar; integrated pitch and roll meter; premium leather/fabric seats; floor mat that complements the seat trim; high-lift suspension; graphics pack; and emergency retrieval kit.
The Trailblazer Premier is an SUV designed for families that love to drive off the beaten path but in the comfort of luxurious sophistication. With premium appointments, it is just as comfortable doing the school pick-up as it is tackling harsh and rugged terrain.
“The brief was simple,” Simcoe said. “We wanted to dial up the refinement to make sure the vehicle would be as luxurious as it would be capable. Like every Chevrolet, the vehicle has head-turning good looks with striking Chevy DNA and global appeal.”
“This show car is a result of strong collaboration to ensure we understood the demands of each market. Our research told us that our customers, particularly in the Thai market, appreciate luxury, upmarket finishes and sophisticated detail. Therefore, our focus was on ensuring we enriched the drivehe r and passenger experience,” Simcoe said.
He added, “Unlike the Colorado Xtreme, which is bold and tough, the Trailblazer Premier is subtle and softer in terms of color and materials. This is emphasized through the use of bright chrome and premium materials such as Australian timber that was hand-picked and crafted.”
With driver and passenger comfort at the forefront, the interior of the Trailblazer Premier takes trim and execution to the next level. The unique use of color, texture and materials creates a premium feel not usually found in the segment.
New trim techniques and processes such as bespoke piping on seat trims and handmade netting on the back of the driver and front passenger seats add to the tailored and premium feel of the vehicle.
The Velocity silvery blue exterior color has smoky oil blue undertones, finished with a high-gloss clear coat to give it an ultra-sleek and rich finish, particularly when paired with bright chrome exterior décor accents.
Technology and connectivity remain critical, with both vehicles boasting a contemporary infotainment panel that houses the latest MyLink technology. The advanced infotainment system allows customers to remain fully connected, with access to a world of applications at the touch of a button or a voice command.
Highlights include: Velocity custom exterior color; 22-inch wheels and tires; rear spoiler; rear fascia protector; integrated side step with bright chrome moulding; new interior theme; eight-inch color touch screen equipped with the latest MyLink system; premium leather seats with handmade netting; wooden door applique with steel inserts; two-tone instrument panel inserts with detailed stitching; chrome details; and matching floor mats that complement the detailed stitching of the seats and instrument panel insert.
“The two concept cars enhances our excitement on how the new Colorado and Trailblazer will look when we launch them in the Philippines later this year. If what we see is the platform for the new models that we will introduce, I am very confident that the market will appreciate it all the more,” said Chevrolet Philippines president and Managing Director lawyer Albert Arcilla.
For her part, Chevrolet Philippines Senior Vice President and Director for Marketing and Customer Service Lyn Buena said, “These are cars that we want to be able to bring to the market as soon as possible. We’re aiming to release the new Colorado and Trailblazer by year’s end.”