TV and broadcast giant GMA Network Inc. (GMA) generated a net income of P2.1 billion in 2015, a 111 percent surge from the previous year.
The network’s strong performance was driven by revenue-generating advertisements during the year, hitting P12.4 billion, which outplayed 2014’s record by 16 percent. GMA noted that if revenue from political advertisements were taken out of the equation ad revenue growth was still a solid 12 percent.
The broadcast company earned a total of P13.7 billion, up 15 percent from the previous year’s P11.983 billion.
“Our financial performance in 2015 was a result of multiple factors, but mostly from our reclaimed lead in nationwide ratings and continued dominance in Urban Luzon and Mega Manila,” says GMA Network Chairman and CEO Felipe L. Gozon.
For full-year 2015, GMA prevailed over rival networks in the National Urban Television Audience Measurement (NUTAM), with a 35.4 percent household share versus ABS-CBN’s 34.9 percent and TV5’s 9.2 percent, based on official data from the industry’s trusted ratings service provider, Nielsen TV Audience Measurement.
Meanwhile, the company’s total operating expenses (OPEX) grew by a mere 2 percent to P10.745 billion mainly on higher production costs, in line with its constant effort to strengthen content quality on different platforms, the company said.
This year GMA is pursuing its expansion to digital media. The network’s chairman in an earlier interview said that a large portion of the company’s 2016 capital expenditure (capex) will be spent on digitalization of the network.
The network sees the future of broadcasting going into digital space. Gozon said GMA will launch projects and will invest in developing digital broadcasting.
Gozon said that with GMA’s bid to go big on digital investments viewers can expect something like a digital TV box; however, he said GMA’s digibox won’t come in a box.
GMA is a free-to-air media broadcasting company principally engaged in television and radio broadcasting, the production of programs for domestic and international audiences, and other related businesses.
GMA7’s subsidiaries and affiliates are involved in media-related services such as movie making, sets and props construction, film syndication, music and video recording, new media, online gaming, post production services and marketing, which complement the Company’s core television and radio broadcasting business.