GMA Network led in an independent study measuring digital TV presence in the country, affirming the robust coverage of the Network’s digital TV signal.
The study, which was conducted by local Smartphone and tablet manufacturer Starmobile, revealed that GMA 1SEG and GMA News TV were available in 10 out of the 14 test locations in Metro Manila.
American market research firm IDC (International Data Corp.) was commissioned by Starmobile to perform the study.
Other channels surveyed were ABS-CBN, ABS-CBN Sports, TV5, and AKSYON TV, among others.
“The results of the study confirm our readiness for the eventual shift to Digital TV,” Engr. Elvis B. Ancheta, GMA Senior Vice President for Engineering said.
In compliance with the directive of the National Telecommunications Commission (NTC), GMA has started to adapt the Japanese DTV standard or ISDB-T.
Earlier, three other television networks said that they are upgrading their broadcast systems to Digital Terrestrial Television Broadcast (DTTB) from analog to comply with the technological requirements of the NTC.
In 2014, the NTC issued the implementing rules to all broadcast companies in the country to adopt the Japanese standard’s Integrated Services Digital Broadcasting—Terrestrial (ISDB-T) technology, the most advanced international standard on DTTB, for the rollout of their digital TV service.
GMA said that based on household reception findings in the 2014 TV Establishment Survey of Nielsen Philippines, GMA is received by 99 percent of all TV households in Total Urban Philippines.
The Network commissioned a new 2KW TV relay station in Daet, Camarines Norte and re-located its transmitting station in Iligan City to enable the re-broadcast of Northern Mindanao programs from Cagayan de Oro.
GMA is set to commission a new 5KW TV relay station in Butuan City this May.
“It manifests the level of importance the Network has placed in being able to reach as many viewers as possible as this ultimately determines our audience size,” Ancheta said.