Filipino dramas will soon make their way to Mexican and Canadian television through a pair of new partnerships secured by GMA Worldwide Inc. (GWI).
First off, a localized version of Munting Heredera (Little Heiress) will be produced by Mexican company Telefilm Atlantico S.A., which acquired the program’s format through GWI’s license agent in South America, Latin Media Corp.
Considered as one of the network’s most successful dramas, Munting Heredera, which tells of a grandmother’s search for her heiress, is the first GMA scripted drama to be produced in Latin America. Created and developed by director Maryo J. de los Reyes, the series originally aired in May 2011, with veteran actress Gloria Romero in the lead role.
Meanwhile, major Canadian broadcasting company Rogers Media Inc. acquired a package of GMA titles in high definition that will air on their free TV channel. These include My Destiny, which starred Carla Abellana and Tom Rodriguez; Jennylyn Mercado and Rafael Rosell’s Second Chances, and Beautiful Strangers, with Heart Evangelista and Lovi Poe among others.
GMA Worldwide, Inc. is a wholly owned subsidiary of GMA Network that syndicates its content internationally. According to its vice president Roxanne Barcelona, “Our presence in various territories proves that our content is relevant and favored not just among Filipino viewers but more importantly, among foreign viewers as well. We are fortunate to have steadily grown our market in Asia and Africa, and are looking forward to closing more deals in other territories.”
Barcelona also revealed that Papua New Guinea and Turkey have expressed interest in both GMA’s canned titles and drama formats. “In territories that do not have a tradition of acquiring foreign content or in countries where foreign content forms a very small percentage of the programming grid, we offer our drama formats which they can produce with their own local artists.”
The executive added, “Syndicating Filipino content internationally is not easy as there is much competition. However, the demand is steadily growing and this is why my team and I exert much effort to deliver only the best to all our clients.”
This year, GWI marks an important milestone as it celebrates its 20th year in the industry. Through the company, GMA’s content has become widely available in most of Southeast Asia and in select countries in Africa such as Nigeria, Uganda, Kenya, and Zambia; Hawaii; and Canada. They are also working on penetrating the Eastern European market next.