GMA Network (GMA) ended 2014 on a strong note as it ruled over competition in full-year Urban Luzon and Mega Manila ratings, according to widely trusted ratings service provider Nielsen TV Audience Measurement (NUTAM).
Based on full-year 2014 ratings with the dates of December 21 to 31, GMA reaffirmed its total daytime household share supremacy in the viewer-rich areas of Urban Luzon and Mega Manila, while leading across all dayparts including the highly contested primetime slot in both areas.
In Urban Luzon, which accounts for 77 percent of the total urban TV households nationwide, GMA recorded an average total day household audience share of 36.4 percent, surpassing ABS-CBN’s 31.3 percent by 5.1 points, and TV5’s 10.1 percent by 26.3 points.
GMA also posted a commanding 37.6 percent in Mega Manila, higher than ABS-CBN’s 28.8 percent by 8.8 points, and TV5’s 10.9 percent by 26.7 points. Mega Manila represents 60 percent of all urban TV households in the country.
Moreover, GMA scored higher nationwide shares than rival networks in the daytime blocks based on data covering the entire year. In the morning block, GMA registered 31.7 percent against ABS-CBN’s 29.9 percent and TV5’s 12.9 percent; while in the afternoon block, GMA posted 34.8 percent versus ABS-CBN’s 32.5 percent and TV5’s 11.1 percent.
For the month of December, GMA significantly reduced ABS-CBN’s nationwide margin to 0.5 percent driven by its lead in the daytime blocks. GMA also scored higher ratings across all dayparts in Urban Luzon and Mega Manila.
Including specials, majority of the top 30 programs in overall NUTAM, Urban Luzon and Mega Manila in December came from GMA with “Magpakailanman” taking the number 1 spot in both Urban Luzon and Mega Manila. The weekly drama anthology also emerged as the most watched Kapuso show in NUTAM.
GMA subscribes to the Nielsen TV Audience Measurement service.|
Nielsen data is gathered through a greater number of sampled homes nationwide in comparison to Kantar Media, another ratings service provider.