GMA rules Jan Nielsen ratings at 35.7%

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Television and broadcast giant GMA Network tops January’s daytime viewing blocks recording 37.5 percent in National Urban Television Audience Measurement (NUTAM), according to data from Nielsen TV audience measurement.

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GMA said in a statement it welcomed 2016 in a position of strength as it continued to rule in nationwide TV ratings in January.

The network GMA had a 2.2 percent lead over direct competitor ABS-CBN, which garnered 35.3 percent in NUTAM.

TV5 garnered 8.2 percent.

Nielsen’s metrics revealed that GMA also continued to be the most watched channel across all timeblocks in Urban Luzon and Mega Manila, where most of the urban TV households are found.

Urban Luzon accounts for 77 percent, while Mega Manila increased its urban population share to 60 percent effective January 2016.

The Kapuso Network was also largely ahead in Mega Manila with 44 percent, leading ABS-CBN’s 27.4 percent by 16.6 points and TV5’s 7.8 percent by 36.2 points.

A handful of GMA programs also entered the top 30 programs list in NUTAM, Urban Luzon and Mega Manila.

The reality sitcom Pepito Manaloto took the top spot in Urban Luzon while Kapuso Mo, Jessica Soho emerged as the No. 1 news program in Mega Manila to lead the list of Kapuso shows in NUTAM.

Magpakailanman, Eat Bulaga, Marimar, 24 Oras, Ismol Family, Sunday Pinasaya, and Little Nanay also ranked among the top-performing programs in January.

Completing the list are Because of You, That’s My Amboy, Celebrity Bluff, Wowowin, 24 Oras Weekend, The Half Sisters, Karelasyon, Kapuso Primetime Cinema, Vampire Ang Daddy Ko, IMBG 20 I Am Bubble Gang, Wish I May, Wanted: President, Buena Familia and i-Witness.

Nielsen has a nationwide urban sample size of 2,000 homes. In Mega Manila, it increased its sample size to 1,200 homes starting this year.

 

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